About

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Sarah Goldbaum, Graphic & Web Designer

Childhood

As early as I can remember, I wanted to become an artist. I was fascinated by Claude Monet and Henri Matisse during my third grade teacher’s “Artist of the Week” lessons. On vacations, while my mom wanted to see local landmarks, I wanted to check out the local museums.

At 10, I began my own newsletter, writing articles and arranging page layouts on the computer. I charged only for postage and mailed them out to my subscribing friends. Amazingly enough, the whole thing lasted for two years. During junior high, I worked on the school’s newspaper and continued journalism classes in high school. I began to consider a career in writing and editing.

Education

My first brush with web design was during my freshman year of high school in 2001. The dot com boom was still under way and there were many new young designers putting together personal websites. After viewing sites like pure-essence.net, lalaland.nu, and the now-defunct sites dirtysideup.net and luvliness.net, I wanted to try my hand at web design. I sat everyday at the computer for a full summer, learning how to script HTML. My early site designs were amateur, and instead of doing my own illustrations, I used rights-free images. As I learned more advanced scripts and design software, my skills improved and as my skills improved, so did my passion to learn more. At the beginning of my freshman year, I had fully intended on becoming a journalist and writer. By the end of the year, I was set on becoming a graphic designer.

After two years of being hosted on an amateur designer’s domain (an honor in the early personal domain world), I purchased misty-blue.net in 2004. I took on minor web design projects at school, such as for the Latin Department, and gained experience in a print environment working on the school newspaper for three years in editorial positions designing page layouts, creating ads, writing and copy-editing, and dealing with the printer.

In pursuing a B.S. in Communications at NYU, I made the conscious decision to learn more about the theory behind not only design, but the media as well. Due to a program change at NYU, I took graduate-level courses to fulfill my Communications specialization in Graphic Communications and became one of a handful of undergraduate members within NYU’s Graphic Communications Management & Technology Association. In addition, I completed a minor in Creative Writing, focusing on Poetry and Creative Nonfiction. I graduated as an Honors Scholar, within three years in September 2008.

Design Experience

In 2005 during my freshman year of college, I was hired as a Web Project/Management intern in the Marketing Department-Creative Services at Jazz at Lincoln Center (JALC) to aid in the 2005 re-design of the website. Working closely with the sole web master, I furthered my software skills and team experience. In addition to web work, I worked with others in the Marketing Department on a college marketing initiative, blog project, and on copy-editing print materials. In January 2007, I was taken on as a part-time temp and remained in that position until May 2008. It was JALC that sparked my interest in pursuing a career working non-profit. It made me feel that, even in a small way, I was able to contribute back to the local community through my work.

Also during college, I began work on various freelance web design and development projects for small companies/organizations like ShopGopher, in addition to a branding/identity project for S.Baca Consulting.

Upon moving back to Los Angeles in the fall of 2008, I expanded my arts and culture blog and did freelance jobs for small businesses, a non-profit, and for a local MOMS Club chapter. Although I worked private industry for a couple of years, I longed to work in the nonprofit industry again. I was most passionate about the aspects of my jobs that were more community-oriented. At Molina Healthcare, I was most proud of my work creating a sub-site for the Painting a Healthy World mural project, which recruited elementary and high school students from local schools to help paint a mural on the walls of a Molina Medical clinic located in a disadvantaged area. While still an employee at Molina and later as a freelancer, I delved into the branding and designing of the BARK About Healthcare blog, which was created in partnership with local organizations to provide the “new poor” of the economic downturn with information on helpful resources available to them. At financial start-up CheckAlt Payment Solutions, I most enjoyed crafting campaigns like our “Do you take CheckAlt?” direct mail campaign and writing content for the website, blog, and tradeshow handouts, all directed at our “underdog” target consumers: credit unions, independent banks, and small businesses.

In November 2010, I took a job at the Skirball Cultural Center in their Special Projects department just as they were rebuilding their museum store website. In my first year, I managed the museum store web project from concept through execution as well as expanded their asset management database of FF&E and OS&E items and vendors for the entire campus. Since then I have worked on a number of product development projects for the museum store, the purchasing for and promotion of a holiday pop-up shop of handmade goods from around the world, the planning of several donor opening events, an organizational film project essentially acting as production coordinator, as well as the selection and purchase of all OS&E items for the new building addition to our campus.

If you would like to contact me, you can reach me via e-mail or through LinkedIn. I would be happy to discuss potential work, provide a quote on a job, or answer any other questions you may have.

View my portfolio for work samples and my resumé for services offered.

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