Sarah Goldbaum

sarah@misty-blue.net / http://www.suchajazzyline.net

Experience

Skirball Cultural Center, Los Angeles, CA (11/10 – present)
Special Projects Coordinator

  • Assist in buying decisions; conduct wholesale product research and place orders for seasonal, exhibition-related, and ongoing merchandise in museum store
  • Coordinated an exhibition-related pop-up shop held in a museum gallery featuring merchandise from vetted Fair Trade-certified and fair trade-practicing organizations from around the worldi
  • Manage custom product development for museum store (product and packaging design and production, royalty/license agreements)i
  • Acted as project manager on museum store’s e-commerce website from concept through execution and perform daily maintenancei
  • Acted as project manager for POS retail/inventory system conversion from RetailPro to Counterpoint, coordinating with IT Department on set-up, installation, training, and integration with Raiser’s Edge and e-commerce software
  • Prepare and interpret retail and web analytics reports on a regular basis to improve buying decisions and marketing strategy
  • Photograph products and optimize images for print and digital use
  • Perform copywriting for promotional pieces, product descriptions, media bulletins, and blog posts
  • Acted as liaison between consultant and internal strategic team in the purchasing of all new Operating Supplies and Equipment (OS&E) for the full campus
  • Developed an asset management database in Microsoft Access of all OS&E purchases and Furnishings, Fixtures and Equipment (FF&E) standards, along with a vendor directory and material sample filing system
  • Plan exhibition donor and major donor opening events, including the Founders Gala
  • Acted as production coordinator on Founders Gala film projecti
  • Perform administrative tasks including meeting scheduling, letter and contract writing, travel coordination, and filing
  • Carry out all other things deemed “special”

CheckAlt Payment Solutions, Los Angeles, CA (2/10 – 10/10)i
Creative Lead

  • Performed copywriting and design for all marketing materials including sales sheets and video presentations
  • Developed intranet site for use by internal sales staff and a separate B2B extranet site with brand style guide and templated sales and marketing materials
  • Daily maintenance of website content
  • Content creation and scheduling of content release through website, media placement, press releases, and social media projects including Blog, Facebook, Twitter, LinkedIn, and YouTube
  • Design and coding of e-blasts, including weekly internal newsletters
  • Interfaced with outside vendors including web design firm, PR firm, film crew, Google, printer, e-mail marketing vendor

Molina Healthcare, Inc., Long Beach, CA (7/09 – 2/10)i
Web Specialist

  • Performed daily maintenance of website content across corporate website as well as insurance provider-facing and member-facing websites for nine states, ensuring that all content met HIPAA, SEC, and Section 508 Accessibility regulations
  • Designed website build-outs for Molina Medical Group clinics and the Painting a Healthy World beautification project
  • Planned social media projects, including podcasts, blog, Facebook, and Twitter; established social media guidelines for both public and internal use
  • Performed maintenance of Marketing Department Intranet on MS SharePoint
  • Assisted in photo shoot direction

Jazz at Lincoln Center, New York, NY (11/05 – 5/08, 8/08)i
Web Project/Management Assistant (Intern to Part-time Temp, work on retainer)

  • Built out website redesign; designed and coded additional expansions including seasonal subscription websites and a patron-facing website
  • Adapted print collateral for online marketing including web ads, eblasts, and LCD marquee screens
  • Wrote copy for website and copyedited for both web and print design
  • Prepared music soundbites and video for web with Cacophany and Real
  • Worked with Public Relations to post Press Releases, Press Kits, and a Photo Desk on the web
  • Maintained database of concert listings
  • Established a public blog and two internal blogs with WordPress

Previous Clients

Education

New York University, New York, NY (9/05 – 9/08)

  • Major: B.S. Communications, with a concentration in Graphic Communications
  • Minor: Creative Writing
  • GPA: 3.52; Honors Scholar; Dean’s List 2007, 2008

Skills

Microsoft Office Suite; Microsoft Access, Microsoft Sharepoint, Adobe CS6 (Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat, Bridge); HTML5, CSS3, PHP, JavaScript, FTP, Blogger, WordPress, Social Media (Facebook, Twitter, Pinterest, YouTube), Google Analytics, WebTrends, TweetDeck, AddThis, Patron’s Edge, Raiser’s Edge, RetailPro POS system, Counterpoint POS system, SocialTables

Affiliations