I was very excited to collaborate on products with pop surrealist/pervasive artist Gary Baseman for the Skirball Cultural Center’s original exhibition Gary Baseman: The Door is Always Open. We had about six months’ lead time from concept to execution. As a fan of this type of art, I began brainstorming product ideas with my boss and researched production lead times. It was important to keep the price point low and create products that would appeal to Baseman enthusiasts as well as our core audience.
My boss negotiated terms and I handled the contract. I worked with Gary to get images we’d need, converting characters to silhouettes, handwriting to vectors. I designed the products pictured below with my boss’ and Gary’s final approval, while branding the line of merchandise as “Baseman at the Skirball”. In addition, I oversaw production of a few other items for which Gary provided the designs.
As for existing products from other vendors, I assisted in the research and purchase of items Gary had collaborated on as well as items that related to the exhibition content and/or Gary’s aesthetic.
For Audrey’s Museum Store online, I photographed all custom products, optimized the images for the web, wrote the product copy, and inputted all information into the store’s content management system. For pre-promotion, I coded a landing page that featured an interactive version of the title painting The Door Is Always Open using purely CSS3 properties on hover. The butterfly “flies” backward and forward, the all-seeing eye on the house “blinks”, the door “opens and shuts”, and the worm “slides” back and forth.