I was brought onto growing financial start-up CheckAlt Payment Solutions shortly before its name change from Skyline’s DirectFED Payment Solutions. I was solely in charge of all creative and marketing needs, taking direction from our CEO. Later down the line we hired a Marketing Director with whom I worked with on strategy and copywriting.
Acting as Creative Director at the time of the company’s name change, I evolved the existing logo and re-branded the just-launched website (run on a proprietary content management system based). I met with our IT staff to fully understand the technical processes and financial regulations in order to write all copy and content drive toward our main audiences: credit unions and independent banks and small businesses. I worked with sales staff to design and produce the materials they needed for sales calls and tradeshows— postcard handouts, spec sheets, presentation folders, booth signage, logo-dropped polo shirts and baseball caps, and logo-dropped promotional novelties, as well as digital sales presentations for video screens and iPhones/iPads. I oversaw production of all items with a local printer, as well as with a couple of promotional vendors for the logo-dropped items.
In addition to print production pieces, I also wrote blog posts dealing with financial and small business issues, maintained web content and all social media accounts (Facebook, Twitter, Plancast, Slideshare, YouTube, LinkedIn, and Google Places), as well as shot video for client testimonials and client instructional how-to videos. Additionally, I oversaw the film shoot of sales/promotional videos with production company CorpShorts, as well as an explanatory animated short film with an cartoon animator. Under our CEO’s guidance, I built direct mail campaigns, both print and e-mail, as well as assembled an internal weekly newsletter to help bridge the distance between our Los Angeles, Florida, and New York employees.
One particular direct mail campaign I assembled that generated leads for our sales staff was our “Do you take CheckAlt?” e-check service campaign. Inspired by the oft-heard question “Do you take checks?”, “Do you take CheckAlt?” showed small businesses that a new payment alternative was available with the same ease of check payment for the customer, but without the uncertainty and wait time for the business owner. For those business owners who still preferred traditional paper checks, we could pitch them on our core business Remote Deposit Capture. In two waves, print postcards were mailed out, while an e-blast went out via MailChimp in a third wave, all directing recipients to a special sub-site. I coded the sub-site to easily track visitors with Google Analytics and used SEO practices to push the sub-site up in results for the search term “CheckAlt”. Using Analytics, I was able to see exactly which e-mail address were viewing the site vs. traffic via the print postcard.
Additionally, I acted as liaison with our two PR firms to help coordinate press releases and post them to our website.