When I first came on to Jazz at Lincoln Center as an intern, I was brought on to build out the new website design and assist in coding new areas of the website. I later got to design subsites like the 2007-2008 Education subscriptions site, which was modeled after the design of our print brochure. The main elements consisted of the box pattern, blue and yellow color palette, and diagonal headers. I used the box pattern as a grid for the site, carrying over the navigation and sub-navigation from the previous year’s site design.
The 2008-2009 Education subscriptions subsite is simply an evolution of the 2007-2008 design. There was no print brochure, as had been done in the past, so marketing for subscriptions depended completely upon the website. I handpicked new photos from our photo library and wrote taglines for each course subscription.
On an ongoing basis as a part-time temp, I maintained web content and graphics, kept the concert database up-to-date, and designed and updated press room materials.
Many e-blasts go out from Jazz at Lincoln Center: press releases for individual concerts and the Dizzy’s Club Coca-Cola (the nightly jazz club) line-up, Dizzy’s Club Coca-Cola newsletters, a monthly “Jazz Fix” for subscribers featuring JALC events, education bulletins, and more. I both created original designs and adapted existing designs for eye-catching and informative graphic headers for the eblasts. As the first element to be seen these headers are often the deciding factor on whether the eblast gets read. These graphics were also used on the website homepage in a banner rotation, as well as for other promotional needs, including for our venues’ digital displays at the Time Warner Center.
I occasionally created web ads to be placed on various jazz websites, as well as New York Times Online. Shown are variations of a Charlie Christian/Django Reinhardt concert, designed after its concert poster. Never a fan of “Flash”-y ads, I kept them simple and clean. The 2008-2009 concert subscriptions ads appeared on New York Times Online and saw huge returns. According to the Advertising Department:
What strikes me most is garnering close to 700 clicks in the one day. The fact that the ads were static and stated a simple message I think it’s interesting (if not exceptional) and a nice way to have started in retrospect.
I’m used to seeing in the neighborhood of 200 clicks for a 1 day roadblock.