Women Hold Up Half the Sky Pop-up Shop

Skills: , , , , , , , , ,

E-commerce Website

E-commerce Products

  • Copywriting for all product descriptions
  • Digital photography of products and photo retouching in Adobe Photoshop
  • Interactive Media Kit PDF designed in Adobe InDesign

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Opening to the public October 27, 2011, the Skirball Cultural Center presented Women Hold Up Half the Sky, a groundbreaking original exhibition inspired by Nicholas D. Kristof and Sheryl WuDunn’s bestselling book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (Knopf, 2009). Its compelling message is that the worldwide oppression of women is the most urgent and pervasive human rights cause of our time, and that gender equality can help solve many of the world’s most severe problems—from poverty to terrorism to child mortality. The exhibition was originally scheduled to be on view through March 11, 2012 and then was extended to May 20, 2012.

In conjunction with the exhibition, Audrey’s Museum Store ran a holiday pop-up shop in one of our exhibition galleries from opening through January 8, 2012 that carried handmade goods from over 79 women’s cooperatives and organizations. I assisted in the research and vetting of women’s fair trade organizations, the purchasing of merchandise, and in the selection and installation of antique furniture pieces for use as fixtures in the gallery space. I photographed and wrote copy for much of the merchandise, created a media kit, and assisted in the compilation of press contacts. I helped to create signage and story cards/gift inserts, as well as compiled videos on the organizations to run on a loop on a video screen in the shop. For the web, I inputted select merchandise into our e-commerce system, following the categories set forth in the media kit, and built an interactive index of all the organizations represented in the store. The index included: a description, quote from a cooperative member or from the organization founder, regions served with a highlighted world map, indication of Fair Trade Federation membership, a link to an organizational video, and a symbol reference of the type of merchandise available (the symbols followed our category system).

Read a full case study (PDF format) here.

Women Hold Up Half the Sky Holiday Pop-up Shop

Women Hold Up Half the Sky Holiday Pop-up Shop (Photo by Steve Cohn courtesy of the Skirball Cultural Center)

Women Hold Up Half the Sky Holiday Pop-up Shop

Women Hold Up Half the Sky Holiday Pop-up Shop (Photo by Steve Cohn courtesy of the Skirball Cultural Center)

Pop-up Shop gift insert

Pop-up Shop gift insert

Women Hold Up Half the Sky shop page

Women Hold Up Half the Sky shop page

Women Hold Up Half the Sky product page

Women Hold Up Half the Sky product page

Women Hold Up Half the Sky Interactive Online Vendor Index

Women Hold Up Half the Sky Interactive Online Vendor Index

Women Hold Up Half the Sky Holiday Pop-up Shop Media Kit

Women Hold Up Half the Sky Holiday Pop-up Shop Media Kit